We designed The Blind Company's original budget website which was functional and effective in converting visitors. However, it was determined that the website could be improved by adding more detailed information about the various types of blinds and shutters offered, as well as highlighting customer reviews to showcase the company's excellent customer service. These changes would also benefit search engine optimisation and create more targeted landing pages for Google Ads.
As a result, it was decided that the best approach was to create a new more feature rich website from scratch. The redesigned website is now focused on the company's products and includes social proof and an explainer video.