Background
previously worked with Ryan from Anderson Counselling on an earlier project, and when it came time to launch his new private practice as a licensed therapist, he returned to me to create a site he could be proud of. He wanted something professional, approachable, and easy to maintain - a site that would support both his local work in Kent and his growing online client base across the UK.
Approach
The new site was built around a five-page structure - Home, About, Services & Fees, FAQs, and Contact - with clear navigation and strong local SEO foundations. Copywriting and layout were tailored to highlight Anderson Counselling’s unique offering: early-morning and weekend appointments, specialist areas such as trauma, grief, addiction, and neurodivergence, and the flexibility of both in-person and online sessions.
The brand identity was reinforced with a refined logo and colour palette that conveys warmth and professionalism. Careful attention was paid to accessibility, tone, and trust-building through authentic imagery and clear language.
Outcome
The new site went live in September 2025, delivering a modern, responsive presence for Anderson Counselling & Therapy. It now provides a professional platform that balances local visibility in Kings Hill, Maidstone, and surrounding areas with nationwide reach online. The client is equipped with a strong foundation for ongoing SEO and content updates, ensuring the site will continue to grow alongside the practice.
